Expertise -

Brand Strategy

What we do



Your brand is your unique identity in an increasingly crowded marketplace. It defines how your customers and prospects, staff or investors think and feel about your organisation, and the channels you use to tell your business story.

At Synsation, we go far beyond logo design to create a strategy to build and grow your brand. From comprehensive design and voice guidelines, to brand collateral and integrated print and digital communications, we can take care of it all.



Brand Strategy 

A successful brand starts with a clear understanding of what it means to the customer. We’ll work with you to identify your brand’s unique position and how to define that visually, by applying our global consumer and business insights and strategic expertise.


Brand Identity 

Bringing your brand to life means creating a visual experience. Our designers and copywriters can create a consistent design approach with flexibility for different applications, and a clearly-defined voice that will engage your audience at every touchpoint. 


Refresh or Rebuild  

Sometimes a brand needs a subtle refresh, to bring it up to date in an evolving market. And sometimes it may need a complete re-design, aligning new offerings following a business restructure, or to target a new target audience. We’ll take care of your brand investment, creating a new or evolved identity that will be sustainable for the long term, and will stay relevant and competitive in a changing business landscape.


Design for Digital 

We’ll combine our creative and analytic expertise to apply your brand identity in a range of engaging, user-friendly digital applications and online experiences. Our integrated approach ensures content, interaction, applications and designs are consistent across your platforms.


Design for Print

From annual reports and corporate brochures to posters and print campaigns, we design the essential resources you need to get your brand message across clearly and with impact.

eDM / Campaigns

Electronic Direct Marketing / Campaigns 

Targeted and high-impact marketing campaigns require a depth of strategic thinking and creativity to develop the single-minded idea that will capture the audience’s attention and inspire action. Making that idea work across multiple channels is also increasingly complex, so we apply our expertise to tell a compelling brand story across different media.


Copywriting & Editing 

A successful brand looks, feels and sounds consistent in every message and through every channel. Whether that message is informative, newsworthy or promotional, our talented copywriters can create your voice, develop strategic brand messaging and write the words that will make your campaign, website, editorial content or print materials shine.


Brand Guideline-Documenting 

Brand guidelines are essential if you want to make the most of your investment in identity and design. Your people and contractors need to apply that visual identity and voice every time they communicate your brand, so we’ll create tools – such as comprehensive print and digital guides – to make it both easy and enjoyable to bring your brand to life effectively.



Eye-catching, insightful, memorable and sometimes amusing, infographics are a great way to get complex information and ideas across quickly, or tell stories visually. They can also be great marketing tools. A brilliant infographic requires strategic thought and planning. From idea to story boarding, concept sketches and design, Synsation can create an infographic that gets your message across in an instant, and cuts through the information overload.

What they say

  • "What really strikes us about Synsation's design work is the ability to take an apparently left-of-field image and incorporate it seamlessly into our brief, resulting in work that not only ticks all the boxes from a requirements point of view, but is also very high up on the “gee-whiz” scale. Whether it's for publications or the web, the work is always eye-catching, yet true to the purpose of the job commissioned."

    Brad Hall
    Senior Online Producer - UNSW

  • "Wow! Some great design work and thinking in your concept. I'll be contacting you next week to discuss our next steps. Many thanks for your imagination and hard work to date."

    Mark Jones - Global Alliance Partner
    Whittle Consulting
    Business Optimisation for the Mining Industry

  • "Sander Dijkstra did all the marketing collateral for the Australian Technology Park. I found working with Sander’s expertise in getting the ATP advertising right, made my job a lot easier. His professional, creative, detailed and dedicated approach was very reassuring that he always got the brief accurate. ATP received numerous positive comments on our collateral, which worked very well in all our editorials and news items."

    Ruby Chronis
    Director - Sales & Marketing
    Australian Technology Park

  • "Two standout points to say about Synsation: Fabulous designs and expert project management. The designs consistently exceed our expectations and the execution and management of the whole process - from interaction with the whole organisation to on-time delivery of superb finished product - is without peer."

    Robyn Lowe
    Channel Producer
    National E-Health Transition Authority

  • "Lufthansa German Airlines enjoys working with Synsation because of the very flexible while at the same time very creative way. Synsation delivers high qualitative work always within the corporate design grid of our global brand."

    Kai Peters
    General Manager Australia
    Lufthansa German Airlines

Contact us

Do you need a creative partner to design or revitalise your brand, or create digital and print applications with real impact?