What we do
Your brand is your unique identity in an increasingly crowded marketplace. It defines how your customers and prospects, staff or investors think and feel about your organisation, and the channels you use to tell your business story.
At Synsation, we go far beyond logo design to create a strategy to build and grow your brand. From comprehensive design and voice guidelines, to brand collateral and integrated print and digital communications, we can take care of it all.
Refresh or Rebuild
Sometimes a brand needs a subtle refresh, to bring it up to date in an evolving market. And sometimes it may need a complete re-design, aligning new offerings following a business restructure, or to target a new target audience. We’ll take care of your brand investment, creating a new or evolved identity that will be sustainable for the long term, and will stay relevant and competitive in a changing business landscape.
Design for Digital
We’ll combine our creative and analytic expertise to apply your brand identity in a range of engaging, user-friendly digital applications and online experiences. Our integrated approach ensures content, interaction, applications and designs are consistent across your platforms.
Electronic Direct Marketing / Campaigns
Targeted and high-impact marketing campaigns require a depth of strategic thinking and creativity to develop the single-minded idea that will capture the audience’s attention and inspire action. Making that idea work across multiple channels is also increasingly complex, so we apply our expertise to tell a compelling brand story across different media.
Copywriting & Editing
A successful brand looks, feels and sounds consistent in every message and through every channel. Whether that message is informative, newsworthy or promotional, our talented copywriters can create your voice, develop strategic brand messaging and write the words that will make your campaign, website, editorial content or print materials shine.
Brand guidelines are essential if you want to make the most of your investment in identity and design. Your people and contractors need to apply that visual identity and voice every time they communicate your brand, so we’ll create tools – such as comprehensive print and digital guides – to make it both easy and enjoyable to bring your brand to life effectively.
Eye-catching, insightful, memorable and sometimes amusing, infographics are a great way to get complex information and ideas across quickly, or tell stories visually. They can also be great marketing tools. A brilliant infographic requires strategic thought and planning. From idea to story boarding, concept sketches and design, Synsation can create an infographic that gets your message across in an instant, and cuts through the information overload.