Credentials -

Awards

Client

UNSW Arts & Social Sciences

Project

Faculty Branding

UNSW recognised across Asia Pacific region

What was needed:

The challenge was to find a way to stand out, to push the limits to create a unique, memorable and engaging identity for the Undergraduate section of UNSW Faculty of Arts and Social Sciences.

What we did:

A contemporary look and feel was built in line with the visual language that the target market is used to. Key messages were translated into ‘visual’ messages. And a bold, animated photography style was developed by capturing real students as well as university staff.

What it won:

At the Transform Asia Pacific Awards Programme the identity and its applications were recognised for 'Best Brand Evolution' & 'Best Brand Implementation'. 

Expertise

Brand Identity
Design for Digital
Design for Print

Client

Department of Health and Ageing

Project

Visual Identity - National eHealth Records

International award for Australian health site

What was needed:

It was a big brief: to create a branded suite of print, digital, exhibition, TV and outdoor applications for the National eHealth Records System, also known as a PCEHR (Personally Controlled Electronic Health Record). 

What we did:

The award-winning identity package was viewed as versatile, cutting-edge and approachable. Complex elements were presented using a simple and stylish visual language to appeal to every Australian. 

What it won:

The design scooped silver in the Corporate Identity category of the 2012 International Corporate Media Awards (ICMA).

Expertise

Brand Strategy
Brand Identity
Design for Digital
Design for Print

Client

Business Networking Academy

Project

Rebranding - Corporate Identity

One of the world’s top rebrands

What was needed:

The Business Networking Academy was ready to re-position and present itself as the Harvard of networking training and professional development. 

What we did:

A new conceptual hexagon logo and daring design strategy was rolled out across online and traditional channels to create a consistent message.

What it won:

The vibrant redesign secured its spot in the prestigious REBRAND 100 Global Awards, which honours the year’s top rebrands launches. 

Expertise

Brand Strategy
Brand Identity
Design for Digital
Design for Print

Client

Autopia

Project

Rebranding - Corporate Identity

Bronze drives home a love of cars

What was needed:

Car ownership company Autopia was revved up about rebranding. It needed a suite of funky stationery and B2B marketing pieces, and an inspiring branded office interior.

What we did:

We jumped straight into the driver’s seat. The office walls were splashed with the brand’s distinctive bright green, glass walls were adorned with inspiring industry quotes and meeting rooms were named after famous drivers.  A 12-metre mini exhibition was also rolled out to mark memorable moments since the invention of the car. 

Bold business cards, vibrant letterheads, chic compliments slips, eye-catching direct marketing items and refreshed forms and folders completed the collection.

What it won:

The bold rebrand won in the Corporate Identity category of the 2012 International Corporate Media Awards (ICMA). Our work was also featured in Chois Gallery Magazine, as part of ‘The World’s Best Graphics’. 

Expertise

Brand Identity
Design for Digital
Design for Print

What they say

  • "What really strikes us about Synsation's design work is the ability to take an apparently left-of-field image and incorporate it seamlessly into our brief, resulting in work that not only ticks all the boxes from a requirements point of view, but is also very high up on the “gee-whiz” scale. Whether it's for publications or the web, the work is always eye-catching, yet true to the purpose of the job commissioned."

    Brad Hall
    Senior Online Producer - UNSW

  • "Wow! Some great design work and thinking in your concept. I'll be contacting you next week to discuss our next steps. Many thanks for your imagination and hard work to date."

    Mark Jones - Global Alliance Partner
    Whittle Consulting
    Business Optimisation for the Mining Industry

  • "Sander Dijkstra did all the marketing collateral for the Australian Technology Park. I found working with Sander’s expertise in getting the ATP advertising right, made my job a lot easier. His professional, creative, detailed and dedicated approach was very reassuring that he always got the brief accurate. ATP received numerous positive comments on our collateral, which worked very well in all our editorials and news items."

    Ruby Chronis
    Director - Sales & Marketing
    Australian Technology Park

  • "Two standout points to say about Synsation: Fabulous designs and expert project management. The designs consistently exceed our expectations and the execution and management of the whole process - from interaction with the whole organisation to on-time delivery of superb finished product - is without peer."

    Robyn Lowe
    Channel Producer
    National E-Health Transition Authority

  • "Lufthansa German Airlines enjoys working with Synsation because of the very flexible while at the same time very creative way. Synsation delivers high qualitative work always within the corporate design grid of our global brand."

    Kai Peters
    General Manager Australia
    Lufthansa German Airlines

Contact us

Do you need a creative partner to design or revitalise your brand, or create digital and print applications with real impact?